Lori Senecal Is a CEO on the Move – Success Results from Radical Collaboration

Lori Senecal is a CEO on the move. In 2015, she became the CEO of CP+B and raised its revenue by 21 percent. Her philosophy is that creativity is more than a talent. It is a behavior. Add to her consulting accomplishments companies like Kraft Mac & Cheese.


Lori Senecal’s company also built the Commercializer, which is a tool that enables Letgo users to create their own TV-style spots to sell their used items. The app is a success and topped 45 million downloads. The numbers are still climbing. Add NBA 2K to the mix as well. When 2K released its latest installment of its basketball video game, her company enabled Fitbit to transport the video game to its next level. As a result, Fitbit account holders can enhance their virtual players’ abilities.



Senecal’s company has won number significant contracts that include American Airlines, PayPal, and Hershey. According to Ad Week, the company has become famous for creating world-class results. They employ a creative process that utilizes the very best in design, manufacturing, and technology. For Senecal, a typical day begins with a brisk workout to the get the mental juices flowing. Then, she looks forward to the internal meetings with her team. She outlines the day’s priorities so that everyone can stay focused on the mission.


Communication is the key in her world. The better informed she is, the more she can strategize ways to keep innovating at the highest levels. She is all about building solutions and pushing her agency to the limit. She brings ideas to life through collaboration. On Blogwebpedia, she said that the best ideas rule, and not the biggest titles. Powerful teams that can offer unique points of view is the answer to her success. A great idea is only great if it actually comes to past. Execution is important, and some of the greatest ideas happen as a result of radical collaboration.


Read: http://affiliatedork.com/lori-senecal-shares-current-trends-for-creating-powerful-facebook-ads

José Henrique Borghi’s Pioneering Excellence in the Creative Advertising Industry in Brazil

José Henrique Borghi is the co-CEO of Mullen Lowe, one of the largest marketing and advertising agencies in Brazil. The advertising industry in Brazil has experienced tremendous growth. It is estimated to be worth more than $20 billion and growing rapidly. Mullen Lowe is headquartered in Sao Paulo with a presence in Rio de Janeiro. José Henrique Borghi has had a successful history in Brazilian advertising space. He has been involved in some of the major advertising campaigns in the country. For him, everything is a professional journey that one cannot afford a misstep.

He began at Standard Ogilvy in 1988. He then worked for various companies including Talent and FCB. From 1994, he used to work for DM9DDB. At this time, his creative adverts started gaining nationwide success. He worked at Leo Burnett in Sao Paulo from 1999. He promptly rose through the ranks to the CEO position in 2001. He was responsible for taking international brands such as Fiat to leadership positions in the country.

In 2002, José Henrique Borghi co-founded BorghiErh as a wholly owned Brazilian advertising agency with Erh Ray. The company rapidly grew and attracted the attention of multinational Lowe & Partners. The two advertising agencies restructured in 2006 to create Borghi Lowe. José Henrique Borghi served as the co-CEO of the agency and was appointed to the Chairman slot in 2012. The two multinationals Lowe and Mullen then merged in 2015 giving rise to Mullen Lowe.

The company is involved in creative advertising, media, and planning as well as brand activation. José Henrique Borghi oversees creativity and innovation at the advertising network. He has won numerous national and global awards in the industry. He took the “Young Guns International Advertising” title in 2002 as a celebration of his excellence in creative communications to learn more: http://inspirad.com.br/tag/jose-henrique-borghi/ click here.

The Brazilian Advertising Association recognized him with the “advertising professional of the year” title in 2014. He has appeared numerous times as a national member of the press jury at the Cannes Lions International Advertising Festival. Further, Jose is a respected professional in the industry. He sits in several other boards where he has served diligently.