There is a new effort underway in Pittsburgh, Pennsylvania to increase sales of the Steelers brand of sports fashion. The Pittsburgh Steelers have been a fan favorite, powerful football team and a very successful franchise for decades. The team is able to draw fan support from cities and towns situated in this densely populated area of the Northeast. Without a doubt successful sports teams help the merchandising of that team’s logo on sports clothes. The introduction of Susan McGalla as the new Director of Strategic Planning for the Pittsburgh Steelers organization coupled with her experience as president of American Eagle Outfitters and CEO of Wet Seal bodes well for the further success of this logo. McGalla from next door, in Ohio, hails from the kind of small town whose citizens are either Cleveland Browns or Pittsburgh Steelers fans. The Browns have struggled as a franchise while the Steelers have succeded. The Steelers are always a threat to win the Super Bowl or at least finish well into the playoffs while the Browns linger in the realms of the cellar. McGalla’s goal is to supplement the existing line of Steeler brand sportswear and make it more popular with mainstream buyers. McGalla’s plan of making fan clothes more popular for ordinary wear seems difficult at first. Everyone who attends any game anywhere tries to support their team with a hat and other clothing items. It helps to identify the loyalty of the individual but wearing a Steelers brand cold weather parka when you are doing business in any cosmopolitan area would be difficult at best. Consider the golfer or tennis player in her plan. They usually select attire made popular by prominent players on about.me in their respective sports. A golfer might look out of place wearing a Steelers logo on their shirts in place of the popular logos of Nike and Puma. But a yellow Steelers logo enhanced golf towel attached to the golf bag and Steelers head covers protecting their clubs would be a good use of the logo and brand,. It is only a matter of time before McGalla with her background in fashion, makes the black and yellow Steeler logo, even, more popular.