The competition in just about every sector is high and same is the case with the fashion industry. Many companies are trying to find ways to dominate this multi-billion dollar industry, but it certainly is not an easy thing to do. Different companies have made their way to the top over a period, such as Amazon, which currently has over 20 percent market share. However, one of the companies that have been giving even giants like Amazon a tough run for the money is Fabletics. The company has made tremendous progress in the last few years, and its turnover has touched over $200 million annually. Fabletics is known for providing customers with high-quality designer athleisure products, which are not only durable and economical but also neatly designed and attractive as well.
One of the reasons why Fabletics was able to surpass the competition to dominate the niche of athleisure products is because of its focus on customers’ reviews and feedback. In a world of social media where consumers have more power than ever to change the fate of a company, it is important for the companies to ensure the customers have a pleasant experience with their products and services. The customers can voice their opinion about the products and services through the reviews, and it can prove to be fruitful or a disaster, depending upon the customer’s experience. A good review would help in adding more clients to the business, while a negative review of any company would ensure that it loses a portion of its activities. A bad review would also ensure that the firm’s market reputation is badly impacted.
Fabletics has focused on ensuring that the customers get what they want – quality products at economical prices. The company also offers its subscribers and clients a very efficient and responsive customer service. It is what has helped in ensuring that the company’s revenue continues to rise at a massive pace, year after year. Fabletics has ensured that its products are liked by the consumers year after year. It is also because the company has gone out of the way to provide only the best quality products at meager prices to the consumers. It helps in developing slowly but steady flow of positive reviews and feedback about the brand on the internet. It influences the purchasing decisions of other interested and potential buyers, which eventually helped in developing Fabletics a favored brand in the market.
It is a well-known fact that customers these days look at the reviews of other buyers before buying. The tons of positive reviews that Fabletics has received over the years has helped the company in gaining customers’ loyalty and also helped with their clients’ retention. Kate Hudson, co-owner of Fabletics say that it is important that the brand continues to develop itself and evolve to ensure that the consumers continue to get what they came looking for at Fabletics – quality, cost-efficiency, and style. Taking Lifestyle Quiz at company’s site is essential for the customers shopping at Fabletics for the first time to know which fashion gear is perfect for them.
The fashion world is ever evolving, and many trends come and go, but the trend of wearing athleisure apparel is here to stay, or so it seems. People have got fitness conscious, and are looking for a brand that offers quality athleisure products at affordable price, and here is where Fabletics comes in. It is one of the brands that are giving tough competition to Amazon in the category of athleisure clothes and active wear. The company offers a huge selection of athleisure gear and clothing to choose from for women and is regularly updated.
There are many limited edition collections also launched by Fabletics daily, and has recently also tied up with Demi Lovato to start a collection inspired by her choices, style, and preferences. Fabletics has been able to achieve huge success even after being a relatively young company is because the company offers quality products at low price. One of the co-founders of Fabletics, Kate Hudson, said in an interview that most of the brands in the market offer athleisure products at a very high price, which is not affordable for the masses. It is why Fabletics has ensured that its products are not only quality oriented but affordable as well. Fabletics has been able to keep its momentum of success alive by recently implementing the reverse showroom technique.
Shoppers mostly go through the products at the mall and prefer to buy online as there are many discounts available online. However, Fabletics has been able to attract a lot of customers towards it from the very beginning and has been able to create a place for itself in the athleisure market. It ensures that when customers enter the showroom of Fabletics, they do not only look and go but get interested in the product and buy.
As per the reports, over thirty percent of the customers dropping in at Fabletics showrooms convert to its VIP member. It helps the company to expand its customer base and gain more members. The data from its 18 stores across the nation is taken each day to analyze the market movements and clients’ requirements. As per the founders of Fabletics, technology has played a vital role in the success of the company. If you are looking to become Fabletics’ VIP member or buy at its site, taking the Lifestyle Quiz offered at its site is highly essential. It would help you enjoy the personalized shopping experience Fabletics is known for.
There is a new effort underway in Pittsburgh, Pennsylvania to increase sales of the Steelers brand of sports fashion. The Pittsburgh Steelers have been a fan favorite, powerful football team and a very successful franchise for decades. The team is able to draw fan support from cities and towns situated in this densely populated area of the Northeast. Without a doubt successful sports teams help the merchandising of that team’s logo on sports clothes. The introduction of Susan McGalla as the new Director of Strategic Planning for the Pittsburgh Steelers organization coupled with her experience as president of American Eagle Outfitters and CEO of Wet Seal bodes well for the further success of this logo. McGalla from next door, in Ohio, hails from the kind of small town whose citizens are either Cleveland Browns or Pittsburgh Steelers fans. The Browns have struggled as a franchise while the Steelers have succeded. The Steelers are always a threat to win the Super Bowl or at least finish well into the playoffs while the Browns linger in the realms of the cellar. McGalla’s goal is to supplement the existing line of Steeler brand sportswear and make it more popular with mainstream buyers. McGalla’s plan of making fan clothes more popular for ordinary wear seems difficult at first. Everyone who attends any game anywhere tries to support their team with a hat and other clothing items. It helps to identify the loyalty of the individual but wearing a Steelers brand cold weather parka when you are doing business in any cosmopolitan area would be difficult at best. Consider the golfer or tennis player in her plan. They usually select attire made popular by prominent players on about.me in their respective sports. A golfer might look out of place wearing a Steelers logo on their shirts in place of the popular logos of Nike and Puma. But a yellow Steelers logo enhanced golf towel attached to the golf bag and Steelers head covers protecting their clubs would be a good use of the logo and brand,. It is only a matter of time before McGalla with her background in fashion, makes the black and yellow Steeler logo, even, more popular.