The competition in just about every sector is high and same is the case with the fashion industry. Many companies are trying to find ways to dominate this multi-billion dollar industry, but it certainly is not an easy thing to do. Different companies have made their way to the top over a period, such as Amazon, which currently has over 20 percent market share. However, one of the companies that have been giving even giants like Amazon a tough run for the money is Fabletics. The company has made tremendous progress in the last few years, and its turnover has touched over $200 million annually. Fabletics is known for providing customers with high-quality designer athleisure products, which are not only durable and economical but also neatly designed and attractive as well.
One of the reasons why Fabletics was able to surpass the competition to dominate the niche of athleisure products is because of its focus on customers’ reviews and feedback. In a world of social media where consumers have more power than ever to change the fate of a company, it is important for the companies to ensure the customers have a pleasant experience with their products and services. The customers can voice their opinion about the products and services through the reviews, and it can prove to be fruitful or a disaster, depending upon the customer’s experience. A good review would help in adding more clients to the business, while a negative review of any company would ensure that it loses a portion of its activities. A bad review would also ensure that the firm’s market reputation is badly impacted.
Fabletics has focused on ensuring that the customers get what they want – quality products at economical prices. The company also offers its subscribers and clients a very efficient and responsive customer service. It is what has helped in ensuring that the company’s revenue continues to rise at a massive pace, year after year. Fabletics has ensured that its products are liked by the consumers year after year. It is also because the company has gone out of the way to provide only the best quality products at meager prices to the consumers. It helps in developing slowly but steady flow of positive reviews and feedback about the brand on the internet. It influences the purchasing decisions of other interested and potential buyers, which eventually helped in developing Fabletics a favored brand in the market.
It is a well-known fact that customers these days look at the reviews of other buyers before buying. The tons of positive reviews that Fabletics has received over the years has helped the company in gaining customers’ loyalty and also helped with their clients’ retention. Kate Hudson, co-owner of Fabletics say that it is important that the brand continues to develop itself and evolve to ensure that the consumers continue to get what they came looking for at Fabletics – quality, cost-efficiency, and style. Taking Lifestyle Quiz at company’s site is essential for the customers shopping at Fabletics for the first time to know which fashion gear is perfect for them.
The fashion world is ever evolving, and many trends come and go, but the trend of wearing athleisure apparel is here to stay, or so it seems. People have got fitness conscious, and are looking for a brand that offers quality athleisure products at affordable price, and here is where Fabletics comes in. It is one of the brands that are giving tough competition to Amazon in the category of athleisure clothes and active wear. The company offers a huge selection of athleisure gear and clothing to choose from for women and is regularly updated.
There are many limited edition collections also launched by Fabletics daily, and has recently also tied up with Demi Lovato to start a collection inspired by her choices, style, and preferences. Fabletics has been able to achieve huge success even after being a relatively young company is because the company offers quality products at low price. One of the co-founders of Fabletics, Kate Hudson, said in an interview that most of the brands in the market offer athleisure products at a very high price, which is not affordable for the masses. It is why Fabletics has ensured that its products are not only quality oriented but affordable as well. Fabletics has been able to keep its momentum of success alive by recently implementing the reverse showroom technique.
Shoppers mostly go through the products at the mall and prefer to buy online as there are many discounts available online. However, Fabletics has been able to attract a lot of customers towards it from the very beginning and has been able to create a place for itself in the athleisure market. It ensures that when customers enter the showroom of Fabletics, they do not only look and go but get interested in the product and buy.
As per the reports, over thirty percent of the customers dropping in at Fabletics showrooms convert to its VIP member. It helps the company to expand its customer base and gain more members. The data from its 18 stores across the nation is taken each day to analyze the market movements and clients’ requirements. As per the founders of Fabletics, technology has played a vital role in the success of the company. If you are looking to become Fabletics’ VIP member or buy at its site, taking the Lifestyle Quiz offered at its site is highly essential. It would help you enjoy the personalized shopping experience Fabletics is known for.
Wengie cut up an empty cereal box and folded it inside out to create a box to wrap gifts in. You really must watch this video to see how it is done. The gift box becomes small enough for a watch or bracelet.
Scraps of fabric make a great giftwrap. Make sure it is square shaped. Place fabric facedown, place the gift in the center,diagonally. Take each corner bring them together and tie a knot. The video will give complete instructions.
You can make you own design stamps by cutting up pieces of potato into different shapes that can be pressed onto a stamp pad of any color you choose. If you use a triangle shaped potato piece and press into a yellow stamp, and the use a semi circle shape and press it on a white ink pad, you can make a an icecream cone design on brown parchment paper. Small triangular designs pressed on in a green ink pad can make mini Christmas trees.
There are other gift wrapping designs that include photocopying some photos of you and the gift recipient. Use the black and white print out as wrapping paper. For more gift wrap ideas and how to wrap gifts, see this video.