The fashion world is ever evolving, and many trends come and go, but the trend of wearing athleisure apparel is here to stay, or so it seems. People have got fitness conscious, and are looking for a brand that offers quality athleisure products at affordable price, and here is where Fabletics comes in. It is one of the brands that are giving tough competition to Amazon in the category of athleisure clothes and active wear. The company offers a huge selection of athleisure gear and clothing to choose from for women and is regularly updated.
There are many limited edition collections also launched by Fabletics daily, and has recently also tied up with Demi Lovato to start a collection inspired by her choices, style, and preferences. Fabletics has been able to achieve huge success even after being a relatively young company is because the company offers quality products at low price. One of the co-founders of Fabletics, Kate Hudson, said in an interview that most of the brands in the market offer athleisure products at a very high price, which is not affordable for the masses. It is why Fabletics has ensured that its products are not only quality oriented but affordable as well. Fabletics has been able to keep its momentum of success alive by recently implementing the reverse showroom technique.
Shoppers mostly go through the products at the mall and prefer to buy online as there are many discounts available online. However, Fabletics has been able to attract a lot of customers towards it from the very beginning and has been able to create a place for itself in the athleisure market. It ensures that when customers enter the showroom of Fabletics, they do not only look and go but get interested in the product and buy.
As per the reports, over thirty percent of the customers dropping in at Fabletics showrooms convert to its VIP member. It helps the company to expand its customer base and gain more members. The data from its 18 stores across the nation is taken each day to analyze the market movements and clients’ requirements. As per the founders of Fabletics, technology has played a vital role in the success of the company. If you are looking to become Fabletics’ VIP member or buy at its site, taking the Lifestyle Quiz offered at its site is highly essential. It would help you enjoy the personalized shopping experience Fabletics is known for.