Crispin Porter’s Global CEO, Lori Senecal, is tasked with creating the company’s strategic outlook and collaborating with agencies as a consultant to encourage growth and networking. As a respected leader in the industry, Lori works closely with clientele to enhance their capabilities. Her prior experience, working for KBS as their Worldwide Executive Chairperson, permitted Lori to obtain a firm grasp on the importance of a company’s vision as well as their outlook on expansion.
She is known as the driving force behind the intensity of MDC Partner’s distinctive work ethics. While there, she worked closely with their staff to form what is known as one of the more esteemed consulting roles that achieved a smooth collaboration among partners. One of her responsibilities as a manager of the company was to enhance their strategic drive. This skill has provided Lori with the encouragement to always maintain a leadership position.
For over 5 years, Lori has labored to commence the creation of a new outlook for the industry, working to solidify company brands as a true innovator. Her credo has often been to encourage staff to formulate the career that they desire themselves. She has collaborated with, and funded, numerous projects that were pitched by actual employees. This is possible by utilizing a group-wide competition for inventions. The goal of this group is to motivate staff throughout the firm, while at the same time pushing ahead culture and creation.
According to Fast Company. Lori’s vision has permitted KGS to advance from a mere 250 employees as a national firm, to more than 800 staff, globally. Her leadership has gained KGS the recognition as one of the best companies to be employed at in the New York area.
Lori earned a spot as one of the Women to Watch section of Ad Age’s 2014 edition. According to Shoot Online, for 3 years in a row, her firm has been on their list of the Top Agencies. Many of KBS’s clientele are renowned and highly respected enterprises. BMW, American Express, and Victoria’s Secret are only a few of the blue-chip clients that they serve.
Lori’s career history is extensive as a leader. Lori Senecal was the President of McCann Erikson and also as the Worldwide Chief Innovation Executive for their subsidiary, McCann Worldgroup. Lori’s insight and experience as a leader has earned her numerous television appearances, op-eds and speaking engagements.