The Making of Ken Goodgame

From 1999 to 2001, Ken Goodgame served as the director of Proprietary Brands where he successfully initiated, negotiated and executed a one-of-a-king deal with John Deere for the nationwide manufacture and retail of consumer mowers and tractors. He then served as the senior global product merchant at the Home Depot in Atlanta, GA as from 2001 to 2002 where he designed and implemented functional rebates that increased gross margins after generating well over $18 million. Between 2002 and 2004, Ken Goodgame served as the president and general manager of Rubbermaid Cleaning, turning around the failing business in his very first year of service after securing a crucial contract with Wal-Mart 120 days upon taking charge. The deal amounted to $30 million yearly. He then went on to serve as the president and general manager of Bernzomatic from 2004 up to 2006 where in in less than two years, he helped the company to achieve a 94 percent growth in its consumer goods segment by developing and launching a number of new product lines. He served as the senior vice president of marketing, sales and channel at Newell Rubbermaid, Huntersville, NC as from 2006 to 2007 where he led a renewed strategy in product development, sales and marketing strategy that resulted in the company’s growth to $490 million in just 18 months.

Kenneth Goodgame served as the president of Baja Motorsports, a subsidiary of Techtronic Industries North America, Anderson, SC, from 2008 to 2010, where he initiated and launched a new retail division named Direct Tools Factory Outlets. In 2009, he successfully delivered the company’s first profitable year. He served as the general merchandising manager of Ace Hardware Corporation, Oak Brook, IL from 2010 to 2013 where he helped in the realization of a 400 basis point gross margin increment by 2012 by executing the game-changing Craftsman program and growing the company’s hand tool category sales from $9M to $180M. Ken Goodgame attained his Bachelor of Science degree in Marketing at the University of Tennessee after which he began his career as a product merchant at Hardlines D28 in 1995 where he managed all the purchasing for indoor garden category and store-opening tasks in relation to department, leading its expansion into Puerto Rico. Today, Kenneth Goodgame serves as the principal executive and as an influential leader of operation management, he has specialized in the creation of million and billion-dollar OEM excellence by combining innovative marketing and merchandising with smart business approaches and streamlined financial oversight.

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